Media Interchange In the Digital World

  • Speaker:
  • Mark Wronksi, V.P., Telestream
  • Date & time:  Wednesday, 16 January 2002
  • Refreshments and Social Hour: 6:30-7:30 PM
    Presentation: 7:30 PM
  • Meeting organizer: John Hartwell

  •  
  • Program:

  • Our first meeting of the new year will look at the video tape format wars. Have they run their course, or have we just exchanged one format issue for yet another? Or, in this virtual/digital world, has media now become a non-issue?

    In the 1960s, a television engineer had only a few things to worry about: would program material be delivered on film media -- and be splice free! --or on two inch high- or low-band quad video tape with good interchange? As the number of analog video tape formats increased, technical challenges grew.

    Now, just when the idea that high quality audio and video are merely "data" on a computer, we are finding that the issue of "interchange" is even greater than before. Yet this interchange problem is not as easily addressed as in the past, since it is hidden in the coding of ones and zeroes. Digital interchange is further complicated as the stored data may require additional processing to achieve the interface with the delivery method.

    Of course, we have standards for the way video and audio are converted to and packaged as data; MPEG most notably addresses this. Yet the packaging of the MPEG on computer storage devices is nearly as varied as the number of manufacturers.

    Our speaker this month, Mark Wronksi of Telestream, addresses this modern-day digital interchange issue and -- through the presentation of Telestream-developed applications -- the tools to address it. Please mark your calendar to join us on Wednesday, 16 January, at the KTVU studios in Oakland.

    John Hartwell
    Manager
    San Francisco Section
    Society of Motion Picture and Television Engineers
     

    Welcome:

    SMPTEsf  welcomes members and friends to attend without charge. Reservations are not required for this meeting.

    Location:

    KTVU Studios

    2 Jack London Sq
    Oakland, CA 94607-3727
    [ Icon Latitude: 37.792684,   Longitude: -122.271326 ] 

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