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An Overview of the HDV format from Adobe and JVC

  • Speakers:
  • Date & time: Thursday, 17 March 2005;
  • Hosted by: Adobe, who will raffle off some Adobe software and logo products at this meeting!

  • Meeting organizers:
  • Program:

    Based on MPEG-2, the HDV recording format offers an impressive price-performance breakthrough in high-definition production, although HDV also presents hurdles for nonlinear editing systems. We'll hear how HDV works, its benefits and challenges, and how Adobe Premiere Pro has integrated the new format.

    "Affordable HD" was the byword at the 2004 NAB as a number of companies rolled out or announced products compatible with the new HDV format. To help keep costs low, JVC Professional Products and later Sony designed HDV around DV transports and DV videocassettes.

    The HDV codec employs both spectral and temporal compression and different GOP structures. Data rates can be either 19 megabits per second or 25Mb/sec. to accommodate various hardware designs for different applications. To date, both JVC and Sony have released HDV camcorders and companion VTRs based on consumer-level products.

    Over time, HDV companies (for a list, go to www.hdv-info.org) will introduce three "data variants" of the format to address a range of markets, from television broadcast and production to electronic news gathering (ENG) and event videography. Eventually, manufacturers see HDV replacing most of today's DV applications.

    With the NAB Convention just around the corner, we're sure to see a flurry of new HDV products for both production and post production. If you want to preview one of the show's coming attractions or if you're going to miss NAB this year, the March SMPTE-SF event offers a great way to see the new format up-close, as well as talk to manufacturers about future HDV applications.

    About our speakers:

    Brian Rutz, District Manager for JVC Professional Products Co., has worked in the television industry for more than 36 years. His career began in his native Canada at CFCN-TV in Calgary, where he worked in the studio and on the mobile. He later got into sales at a local video products dealer in Calgary about the time Betamax was introduced.

    In 1983 he joined Sony of Canada's Broadcast Sales Group becoming Regional Manager in 1986 and was transferred to Vancouver, BC. Upon leaving Sony, Brian managed two different post production facilities in Vancouver. He returned to equipment sales when he opened a branch of a large Toronto company. In 1994 Brian and his family moved back home to Calgary, where he joined JVC Canada's Professional Marketing Group.

    In 1999 Brian took the opportunity to transfer to JVC Professional Products Co. and he and his wife moved to the Sacramento area. Since that time he has been responsible for the sales and marketing of JVC Professional products in Northern CA, Northern NV, Washington, Oregon and Alaska.

    Jacob Rosenberg is a California based independent filmmaker, author and digital video expert. For the last 9 years, Jacob has worked extensively with Adobe Systems on their editing program, Adobe Premiere Pro. The Adobe Press published Jacob's book on Premiere Pro 1.5, while Total Training has released 4 volumes of Premiere training DVDs written and hosted by Jacob.

    A film graduate from Emerson College, Jacob's college thesis film Silent Rain in the Ninth can be found on the DVD, Short Cinema Journal 5: Diversity. Jacob has directed a handful of short films as well as a number of music videos (The Baha Men, Hieroglyphics, Del the Funky Homosapien).

    Recently, Jacob served as the online editor and online supervisor for the upcoming IFC film, Dust to Glory; Directed by Dana Brown (Step into Liquid). Dust to Glory utilized an all Adobe workflow that took an Online HD master of the film, finished it within a compressed HD workspace and printed it directly out to film.

    To see more of Jacob's work visit: www.formikafilms.com
    To get information on Dust to Glory visit: www.d2gfilm.com
    And to get information about Jacob's book visit: www.premiereprotraining.com

    There will also be an engineer from the Adobe Premiere team, Enzo Guerrero, who will be able to answer questions about the technical details of the HDV format in connection with Premiere Pro.

    Welcome:

    SMPTEsf  welcomes members and friends to attend without charge. Reservations are required for this meeting.

    Location:

    Adobe Systems,
    Downtown, San Jose
    Tickets will have detailed directions & location.

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