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Speaker: Ed McDermid, head of North
American Marketing for the Digital Media Solutions Group of BBC Technology
In March of this year, Lowell Moulton of Sony Electronics presented to our SMPTEsf audience a tutorial on the Material Exchange Format (MXF) for moving metadata among various systems during production and distribution. For our September SMPTEsf event, Ed will present the Advanced Authoring Format (AAF) as a way to enhance the management and usage of content. Ed is going to show us some dynamic implementations of AAF, as well as MXF, and the benefits they offer.
For broadcasters, the greatest business opportunities will not result from digital encoding and image resolution improvements; these will primarily benefit the consumer-products industry. The most signification gains for broadcasters will result from profound improvements in control, workflow, collaboration, and management, all made possible by leveraging "program knowledge" -- metadata or "data about data" -- in addition to program content. Some broadcasters, such as ESPN and BBC News, have begun to realize the value of rich metadata and are making significant investments to ensure value-added metadata will persist throughout the entire "media life cycle". AAF and MXF create the foundation that supports this fundamental change in how we make and distribute programs.
Ed McDermid is the head of North American Marketing for the Digital Media Solutions Group of BBC Technology. His primary focus areas include solutions for post-production, enhanced television production and distribution, and content repurposing across print, broadcast, PC, and other Internet devices. Prior to the BBC, McDermid served as the senior product manager for the Amazon.com "Anywhere Group", responsible for product planning for Amazon's non-PC platforms, including WAP, PDA, and Interactive TV. Before that he was with Avid Technology, responsible for their Development Partner Programs, managing third-party partnerships based on Avid's OMF, AAF and OMM interoperability initiatives. While at Avid, he participated in standards work with the SMPTE, the AES, the ISO MPEG, and the EBU/SMPTE Taskforce.
*Food and drinks are availiable on a no-host basis (means that you pay for yours) from Round Table. There is no obligation to purchase to attend tonight's meeting.
PARKING: The Round Table in Menlo
Park has two dozen spaces of its own, plus there's a huge, free municipal
parking lot only a few yards from the restaurant, behind the buildings
on the south side of Oak Grove Ave.
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